Regardless of whether you are attempting to build a company website, an affiliate marketing powerhouse, or the authority blog in your niche, SEO should be a core growth strategy.
A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to be true or correct to share and as such, we are left with a ton of misinformation, like these 21 myths, tips and terrible SEO advice.
The New Year is officially here, and with it comes New Year’s resolutions. By now, you probably have your market and performance goals for your business well-defined, but consider these seven meta-goals to help you reach those other benchmarks.
1. Delegate One Task Each Day
While planning your work each day this year, choose one task to assign to an employee or assistant. Most business owners fail miserably when identifying what they can and should delegate. This practice will help you learn.
Do you want your small business to enjoy a higher profile, greater success, more engaged employees and increased profitability in 2013? For a more successful business in the New Year, begin by making resolutions to improve in the 10 areas below.
- Have a plan. Too often, small business owners get so caught up in day-to-day operations that they neglect long-range planning. If you have a business plan, update it to reflect your current goals. If you’ve never written a business plan, do so-it will force you to think about what you want to achieve in 2013 and beyond.
As the new year approaches, its time for small and medium-sized businesses to start getting connected to their customers in the cloud, as well as on mobile devices, according to a new trends report from cloud services solution provider j2 Global.In compiling its report, the company found that .”
2011 saw a massive boon in smartphone sales – so much so that the mobile devices actually outsold PCs that year. That trend continued this year, and in 2013, j2 Global foresees companies getting more mobile-savvy, with mobile “tools” spanning industries, generations and job types and being leveraged for more than just basic communication needs.
Best to know the terminology…
Ad Call: An ad exchange related term, an Ad Call is when a user’s browser asks an ad server to send an ad. The typically includes information like browser cookies and ad tag information such as publisher ID, size, location etc.
Ad Exchange: One of the most commonly misunderstood terms in the digital advertising landscape, an ad exchange is a platform through which advertisers, publishers and ad networks buy and sell ads. Exchanges enable participating members to use a single, unified language to exchange data, set prices and serve ads. Also see ROE (run of exchange).
By now, you’ve probably been advised to use search engine optimization SEO to get your website on the first page of Google. Before you dive in and spend the next six months working hard for Google brownie points, you should know that SEO might not be right for your business. Not yet anyway.
The typical SEO story for must businesses goes like this: They choose a keyword, do some keyword research and work (or pay an SEO to work for them) for months and eventually get onto the first page. Perhaps they even get to the first or second spot. The traffic comes – like it never has before – and they sit back and wait for the orders to come in. Days pass, then weeks. And they wait and they wait.
I’ve been using Windows 8 for about four weeks now on my primary desktop computer and my feelings are mixed. It was only after reading some of the reviews of the just released Windows 8 Surface Tablet that my thoughts regarding Windows 8 became more clear. Part of the reason for not wanting to jump to conclusions is that I was really hoping that Microsoft would get it right this time; but more importantly not really understanding what “right” might mean from Microsoft’s point of view.
Family businesses bring special rewards, such as inherent trust, the camaraderie of working with loved ones and the joy of building a lasting legacy. However, running a family business also poses some special challenges. Perhaps that’s why, according to the Family Business Institute, fewer than one-third of family businesses last beyond the first generation and just 12 percent survive to the third generation. How can you make sure your family business doesn’t fall victim to those odds?
Follow these 10 tips.
So, you needed a website and didn’t know where to turn, maybe a friend recommended one of the bigger companies that offer web hosting as an adjunct to their core business, the price was right, there was an easy do-it-yourself web design program included along with being able to get your domain name for free. Hallelujah! You found the perfect solution: Brand name company, free and easy to use web design tools, free domain name and you’re now a happy camper.
Your product or service may be one of a kind, but you need the right kind of marketing message in place to ensure your customers feel the same way. Beyond just a catchy tagline, you need to brand your company and tell your story in a way that gives customers an idea of who you are and what they can expect when they work with you.
While coming up with the perfect messaging can seem like an arduous task — especially if you don’t fancy yourself a copywriter — there are some proven tactics you can take to get the creative juices flowing.